Multisorb Technologies Showcases Sorbent Packaging Solutions for the European Organic Foods Market
Paris, France, November 20, 2006 -- Multisorb Technologies, the worldwide leader in active packaging innovations, showcases its sorbent technology for the organic foods market at EMBALLAGE 2006, Booth #6 G 079. Multisorb’s FreshPax®, FreshMax®, and FreshCard® oxygen absorbers keep packaged organic food fresh longer, improving brand integrity and enabling greater flexibility in product distribution. These technologies are especially critical for natural and organic foods since they eliminate the need for food additives or preservatives.
As organic food products cannot utilize antimicrobials and additives such as BHA, BHT, sulfer dioxide, and benzoates, they are particularly prone to oxygen degradation. This can result in mold growth, unpleasant odor and food spoilage that is visible to consumers at point of purchase or after opening a product’s packaging. Multisorb’s oxygen absorbers prevent the growth of aerobic pathogens such as molds and eliminate the need for additives. They extend shelf life for organic food products ranging from deli meats, nuts and baked goods, to snack foods and dairy products.
Inserted into product packaging, FreshPax oxygen absorbing packets and strips are comprised exclusively of food grade materials. FreshMax oxygen absorbing patches feature an adhesive layer that is sealed to the underside of a package. Patches provide a flat, flexible format with an ultra-thin, low profile design. FreshPax and FreshMax do not mask the visibility of the product, allowing for the use of clear packaging, which is often preferred by organic food producers.
Multisorb’s FreshCard oxygen absorbing cards are used as backing in packaging and are designed to fit sizes up to 88mm x 88mm. They are ideal for packaging individually sold baked products such as cookies, muffins and cake slices.
“In response to increasing consumer awareness of health issues related to food choices, the market for organic food is continuing to grow on an international scale,” said Multisorb’s John F. Solomon, National Business Development Leader, Specialty Foods. “To support this trend, Multisorb has developed technologies that can help organic food manufacturers bring their products to store shelves without the risk of oxygen degradation.”
Samples of FreshMax, FreshPax and FreshCard are available by calling +1 716-824-8900, or by visiting www.multisorb.com.
About Multisorb Technologies
Multisorb Technologies has been an innovator in sorbent technology for over 40 years. Founded in 1961 by John S. Cullen to protect products against the damaging effects of moisture, today Multisorb is North America’s largest producer of packaged and fabricated sorbents and the world leader in active packaging components.
Multisorb Headquarters is located at 325 Harlem Road, Buffalo, NY 14224-1893 USA. For more information in North America, contact: 1-888-SORBENT (767-2368), International inquiries please call: +1 716-824-8900; Fax: +1 716-824-4128; Email: info@multisorb.com.
# # #